Should I Hire a Marketing Consultant?
There are many reasons why you might hire a marketing consultant: You're stuck on a project You can't seem to get 'out of the weeds' to focus on bigger issues [...]
Creating an Unforgettable Customer Experience
The travel and entertainment industries sell experiences, not products. That makes it objectively harder to compare to others in the industry. If you were just selling electronics, you could [...]
2017 Travel Marketing Trends
A new year is here and it presents a new set of opportunities and obstacles. Last year brought about a lot of change in conventional media channels. Consumer trust has taken [...]
Designing Email Templates for Segmentation
Segmenting your customer data for more personalized communications is a great best practice and something every marketer should be doing. Segmentation leads to more customer-centric customized messages and will easily [...]
Trump’s Simple Message Won The Voters
It's November 9th, 2016 and the world seems to be in a state of disbelief. Donald Trump is the President Elect. Pollsters, pundits, and betting odds were against Trump which [...]
7.5 Email Best Practices and Related Hot Trends
In our guide entitled “Email is Your Marketing Clydesdale”, we confirmed that email is a marketing workhorse and worthy of inclusion in most campaigns. ROI is sky-high and it’s deliciously [...]
Is Pokemon Go Good for Business?
Pokemon Go has taken 2016 by storm and has people mindlessly wandering the streets in search of pokemon. Next time you're out, look for people staring at their phone like [...]
Add To Calendar – Create Links for your Email or Website
You're trying to increase engagement in your emails and you have an event coming up. You want to make sure your customers don’t miss it. Save the Date and Event Invitation [...]
Advertise on Facebook – A Beginners Guide
You've decided to advertise on Facebook. The user interface is super simple to use but there are a few things we've learned that we'd like to share. Let's talk about [...]
What is Banner Blindness?
Display ads are difficult to do well and now we're lucky if they're seen at all. Ad blocking is standard for Apple IOS and most smartphones but there is another problem that marketers need [...]