Inventive Customer – Customer Loyalty Type
The inventive customer is an independent thinker who prides himself on being logical. They are complex problem solvers that go looking for challenges and new ideas. Although they're reserved, that [...]
Breakthrough Creative in a Politically Correct World
You’ve been there. Your team comes up with the BEST.CREATIVE.EVER for a direct mail campaign. You just know this is going to get 50% response rate and win all kinds [...]
FetchRev – Marketing Automation for FECs
Are you a family entertainment center? It's hard to juggle all of the priorities and maximize your marketing budget return on investment. That's why automated marketing software like FetchRev exist. [...]
Should I Hire a Marketing Consultant?
There are many reasons why you might hire a marketing consultant: You're stuck on a project You can't seem to get 'out of the weeds' to focus on bigger issues [...]
CRM Programs and Loyalty Marketing
CRM (Customer Relationship Management) programs have become essential for nearly all businesses. Companies like SugarCRM and HubSpot serve small businesses and Salesforce and Marketo are enterprise level CRM programs. [...]
Creating an Unforgettable Customer Experience
The travel and entertainment industries sell experiences, not products. That makes it objectively harder to compare to others in the industry. If you were just selling electronics, you could [...]
Loyalty Marketing for Aquariums
We've written about strategies to sell more season passes for attractions before. There is a lot of crossover between aquariums and other attractions but loyalty marketing for aquariums is [...]
Customer loyalty marketing – why is it important?
Customer loyalty marketing is strategically marketing to customers to retain and grow your relationship and business with them. Customer loyalty is closely tied to the value you provide to your [...]
2017 Tourism Forecast
2017 is off to an interesting start, which isn't unusual. Who am I kidding? This year has been downright bizarre. There are mixed signals everywhere we look and it's hard [...]
5 Strategies to Increase Season Pass Sales
It's no easy task to get customers coming back year after year. As a family entertainment center, amusement park or attraction, you need fresh activities and exciting marketing to compete for [...]