Project Description
More is always better. More rewards, more benefits and more options for customers creates loyalty and advocacy. As part of our long standing partnership with Royal Caribbean, we expanded our relationship in 2012 to their sister brands, Celebrity Cruises and Azamara Club Cruises to successfully launch new branded credit card rewards programs for these cruise lines – each with their own distinct brand looks while still under the MyCruise® Rewards umbrella. We continue to support their digital, print and onboard marketing for the credit card loyalty program.
