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Solutions
American City Business Journals - Dunkin’ Donuts print ads
Challenge - Using a tasty incentive to increase subscriptions
ACBJ is the parent company of 41 Business Journals nationwide. Always looking for new ways to increase subscriptions, our ACBJ client wanted to test a subscription incentive in select Business Journals – 3 pounds of free Dunkin’ Donuts coffee.
The headline, “Gain 3 pounds with your paid subscription” caught the attention of readers, resulting in new subscription volume that exceeded expectations.
