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Bank of America - Royal Caribbean Platinum Plus Visa – Banking Center promotion

Challenge - Boosting new account volume in select markets

Image of Bank of America - Royal Caribbean Platinum Plus Visa – Banking Center promotion

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services.

Tivoli helped Bank of America develop a cobranded Royal Caribbean Visa promotion designed to increase new account volume through the Banking Center channel. The program was so successful that other products have followed suit with similar programs.

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