Tivoli Partners Launches New Komen Web Site

Charlotte, NC – August 19, 2005: Feel the Power of Pink at www.komencharlotte.org

Tivoli Partners, a long-time supporter of the Charlotte Affiliate of the Susan G. Komen Breast Cancer Foundation, has launched a new Web site for this non-profit organization: www.komencharlotte.org. In their mission to eradicate breast cancer as a life threatening illness, Komen’s new site includes the latest information on breast cancer research, local fund-raising events; plus special sections for survivors, sponsors, volunteers, and organizations seeking grants.

“Today, an organization's Web site is the window to their message,” remarked Gloria J. Scienski, Komen Charlotte’s Executive Director. “Through their generosity, Tivoli Partners donated their creative services in the total redesign of the Komen Charlotte Web site. Tivoli's commitment to the community will assist in increasing breast health awareness and saving lives. Tivoli Partners truly is a partner in the fight to eradicate breast cancer,” said Scienski.

In tandem with the launch of the new site, Tivoli crafted a new theme, “The Power of Pink,” that will be the umbrella for all Komen communications, including the annual Komen Charlotte Race for the Cure®, October 1, 2005.

“The Power of Pink is about passion. Our passion for finding a cure for breast cancer. Our passion to positively impact the lives of patients, survivors, their families, health care providers and the public at large. United, we are powerful. Our color is pink – the universal color of love.”

Founded in 1998, Tivoli Partners has been working with Komen Charlotte for more than six years. “We’re committed to this cause, as so many lives continue to be affected by breast cancer,” said Lisa Bell, president of Tivoli Partners. “The new Web site is designed to reach multiple audiences, not just breast cancer patients and survivors. It’s a centralized resource for Komen volunteers and anyone interested in learning more about Komen’s great work in the Charlotte region.”

Tivoli Partners is a Charlotte-based agency specializing in direct marketing and interactive. Current clients include: Family Dollar, Wachovia, Robinson, Bradshaw & Hinson, Sherpa, and Komen Charlotte Race for the Cure®.

The Susan G. Komen Breast Cancer Foundation is a global leader in the fight against breast cancer. Founded in 1982, Komen is an international organization with more than 75,000 volunteers. The Charlotte affiliate was established in 1999.