Lisa Bell Chosen as Charlotte Komen’s “Hometown Hero”: Tivoli Partners Receives Recognition at the 10th Annual Ultimate Drive®

Charlotte, NC – March 13, 2006: Breast cancer survivors and supporters cheered "10 Years, 10 Million Miles, 10 Million Dollars!" as they celebrated a decade of fundraising with BMW of North America and the Susan G. Komen Breast Cancer Foundation. As a part of this celebration, Tivoli Partners was honored for their pro bono marketing work for Komen Charlotte over the past seven years. Lisa Bell, president of Tivoli Partners, addressed a group of more than 80 at a luncheon on March 9, 2006, at the kickoff of the Ultimate Drive.

“Today we’re united with a common goal,” remarked Bell. “To enjoy a great drive, for an even greater cause. Every mile brings us closer to a cure. Thanks a million to everyone involved in this event. Let’s raise that much, and hopefully more.”

Hundreds of local supporters test drove BMWs and raised $1 for every mile they drove during the event at the Hendrick BMW in Charlotte. Charlotte was the first stop on the 240-city tour that will raise money for breast cancer research, education, screening, and community outreach programs provided by the Komen Foundation.

“Tivoli has been a trusted and generous partner to us,” said Gloria Scienski, executive director, Komen Charlotte. “They have gone above and beyond their call of duty to help us communicate with the public and help the public better understand our mission. The Web site created by Tivoli last year has been instrumental in increasing our interaction with the community and strengthening our reputation as a leading and credible breast health resource to the Charlotte community. We couldn’t ask for a better, more productive partnership.”