Tivoli Announcements
Now Live! Tivoli Partners MetraxSM
New Online Tool Helps Track and Evaluate DM Campaigns
Metrax is a direct marketing tool that measures both the costs associated with any DM campaign and how well it performed. For a particular project you can compare Budget vs. Vendor Estimate vs. Vendor Invoice for any number of budgeted categories that are user-defined. In addition, you can compare any number of projects against say, Vendor Invoice. For instance, you could compare the performance of your control package with recent test campaigns.
Metrax is more than an R.O.I. tool. Use it to track your original budget vs. actual final costs. Or compare your cost per lead over several campaigns. Go a step further and it will calculate your cost per sale or cost per activation. Keep your vendors on their toes by accurately tracking their invoice against their original estimate. Attach notes as your campaign evolves and you'll improve campaign post mortems and accountability.
Reports are a key element of Metrax usability. You can generate and print customized reports Online or export them as Excel spreadsheets. Then you're free to manipulate and customize until you have the format that's perfect for you.
Metrax is free - for Tivoli clients and registered users
The best part of Metrax is that it is easy to use and completely adaptable to your style and preferences. The cost? It's free to Tivoli Partners clients and registered users. In addition to 128 bit SSL encryption, your project information is available only to you. No one, not even Tivoli Partners, has access to your data.
Metrax is now available : https://metrax.tivolipartners.com Register today and start enjoying this helpful new tool!
